POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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AI Marketing Tools for Small Business Owners Who Do It All
The Job You Do the Same Way Every Week My husband took a week and a half off recently. I had two very different reactions to that, and one of them wasn’t pretty. There was the voice that said, “You can’t go away that long.” And there was the other voice, the one that said,…
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Brand Messaging for Small Business: Why Clarity Wins
Brand messaging for small business means being clear enough that the right person reads one sentence and thinks: that’s for me. Cleverness has nothing to do with it. Most small business owners skip this and go straight to tactics: better reels, more consistent posting, a new content strategy. And underneath all of it sits the…
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The ROAD Method: Four Steps. One Framework. The Foundation Most Marketing Skips
You’ve tried the tactics. Posted consistently, tweaked your bio, maybe hired someone to run your ads. Some of it worked for a bit. None of it stuck. And now you’re sitting here wondering what you’re missing, because you know your offer is good and you’re putting in the work. What is the ROAD Method? It’s…
Latest Reads
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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The 10-Minute Google Business Profile Strategy That Brings Clients
You’ve spent an hour picking the right Instagram filter and rewriting the same caption four times. That gets you a handful of likes and maybe one DM from a bot. Meanwhile, your Google Business Profile is sitting there like a houseplant nobody’s watered since spring, even though it’s free and it’s already set up. A…
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5 AI Prompts for Marketing When Your Brain Goes Blank
You know you should email your list this week. You’ve known it since Monday. Instead you’ve reorganized a drawer and answered emails that didn’t need answering. You’ve opened ChatGPT four separate times without typing a word. So you finally type “write a newsletter” into the box. It hands back something so generic it could belong…
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How to Email Your List Without Being Annoying (A Simple Framework)
You’ve had a new email open for twenty minutes, written exactly one line, then deleted it twice. Somewhere in the back of your head is a fear that if you hit send, half your list unsubscribes on the spot. Or worse, nobody notices at all. That fear is common enough there’s a real question sitting…
Post Road Marketing • Saint John, NB
The Dispatch
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