POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
postroadmarketing.com/blog
New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
-
The marketing tactic I refuse to use
Someone asked me at a workshop last week: “What’s your cold outreach strategy?” I said, “I don’t do cold outreach.” You should’ve seen their face. Like I’d just admitted I sacrifice small animals under a full moon or something equally unhinged. But here’s the truth: cold outreach feels spammy to me. And I’m not doing…
-
The trap I didn’t see coming (and you might not either)
The trap I didn’t see coming (and you might not either) Here’s a question worth 10 minutes of your time today: If you needed to move your website tomorrow, how hard would it be? Not “would you want to” – how hard would it actually be to take everything with you? I’ve been on Kajabi…
-
Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
Latest Reads
FROM THE FOUNDER
-
Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
READ THE POST →
-
Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on your website. And yet, your email list is a ghost town. A few tumbleweeds roll by now and then, but for…
-
How to make your business feel more put together
Most of December, we were talking about your website. And from your replies, I know a lot of you made small changes that created real movement. So let’s keep going. It’s a new year. If we’re going to spend time on anything, let’s pick the work that actually improves your business. And I need to…
-
How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to “build your list.” They make it sound so simple. Just offer a freebie, they say. A checklist. A guide. An “ethical bribe.” And so you do. You spend a week creating a PDF that you’re actually proud of. You put it on your website. You…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places