POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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Marketing Strategies That Don’t Work? Here’s What’s Actually Missing
You post. You run the occasional promotion, and you started a blog last spring that’s still going, mostly. On paper, you’re doing the marketing. So why does it still feel like nothing adds up to anything? Here’s a hard question worth asking honestly. Is any of that a strategy? Or is it a list of…
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Does Your Small Business Website Need a Privacy Policy?
Every week I meet business owners who have no privacy policy, no terms of service, and no idea the law requires either one. Most of them built a beautiful website. Almost none of them checked whether it’s legally covered, because nobody ever told them that part matters too. This isn’t about scaring you into buying…
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Imposter Syndrome in Business Owners: What Actually Helps
A friend of mine, someone I think of as a total powerhouse in her field, texted me about a huge opportunity she’d just been offered. A real nomination, the kind most people would frame and hang on the wall. Her first instinct was to turn it down. “I’ll thank them for the nomination but I’ll…
Latest Reads
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Feel Invisible on Social Media? It’s Not You
367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places