POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
postroadmarketing.com/blog
New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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The Difference Between Marketing to Consumers and Businesses
I recently led a “How to Create a Clear Marketing Message” workshop for the Women in Business NB Entrepreneurship 101 program. This two-hour session was designed to help women clarify their messaging and focus on positioning everything towards their customers. The workshop went wonderfully. The participants were highly engaged, asking insightful questions, and experiencing…
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Transform Your Marketing Strategy with a Detailed Buyer Persona
Every day feels like a battle. You work hard, create content, run ads, but nothing seems to connect. You worry that you’re not reaching the right people. This constant doubt is draining and frustrating. You see other businesses thriving and can’t help but wonder, “What are they doing that I’m not?” Each failed campaign feels…
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Your Marketing Strategy Probably Isn’t Even a Strategy
As a small business owner, you wear many hats, and marketing might not be your favourite one. You might feel like you’re always playing catch-up with the latest social media algorithms or email marketing best practices. It’s not just about keeping up with trends; it’s about feeling confident in your marketing efforts. You value authenticity…
Latest Reads
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
FROM THE FOUNDER
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"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places