POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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Learn from Competitors Without the Comparison Trap
You’re scrolling through your social media feed, and there it is again – another post from your competitor showing their latest success. Their bright pictures, glowing customer reviews, and cool new products make you feel a tight knot of envy in your stomach. “Why isn’t that me?” you wonder, your mind swirling with frustration and…
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Why Your Customers Don’t Understand What You Do (And How to Fix It)
You’re offering incredible products or services, but you’re missing out if people don’t associate your name with a specific solution. When I started my business in 2014, I focused on helping businesses use Facebook more effectively. I became known as the “Facebook Simplifier,” helping businesses build awareness and increase sales through simplified, strategic use of…
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“Why Perfectionism Is Killing Your Marketing (And What to Do Instead)
I get it—you’re an overachiever who doesn’t want to look stupid. You might worry that trying something new and failing will make you look unprofessional or inexperienced. But here’s the thing: if you want to be found by new customers, you need to experiment and put yourself out there. A saying I recently heard and…
Latest Reads
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
FROM THE FOUNDER
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"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Post Road Marketing • Saint John, NB
The Dispatch
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