POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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Why Perfectionism Is Killing Your Marketing, and What to Do Instead
You’re an overachiever. You’ve built something real, and you didn’t get here by winging it. So the idea of trying something new and having it flop in public feels less like a risk and more like a threat to the whole identity you’ve built. I get that completely. And I still think perfectionism is the…
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B2B vs B2C Marketing: What Actually Changes
B2B vs B2C marketing gets treated like two totally different jobs. Here’s the workshop that changed my mind about that. I led a “How to Create a Clear Marketing Message” workshop for the Women in Business NB Entrepreneurship 101 program a while back. Two hours, a room full of engaged women, and some genuinely great…
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Buyer Persona Development: How to Actually Know Your Ideal Client
You wrote the post, ran the ad, and sent the email, and none of it landed. Now you’re left wondering what everyone else seems to know that you don’t. That question, asked over and over, is exhausting in a way that’s hard to explain to anyone who hasn’t lived inside it. Here’s the thing worth…
Latest Reads
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Feel Invisible on Social Media? It’s Not You
367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places