POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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Why do you feel overwhelmed by marketing advice when you already know so much?
You know more about social media than most people who charge for it, and you still don’t know what to post tomorrow. That’s not a gap in effort. It’s what happens when the marketing advice you’ve collected over the years has quietly split into four different jobs, and you’re trying to do all four at…
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Learn from Competitors Without the Comparison Trap
You’re scrolling, and there it is again: a competitor’s post. Bright photos, a glowing review, a product launch that looks like it went off without a hitch. That tight knot shows up in your stomach before you’ve even finished reading the caption. Why isn’t that me? That’s the comparison trap: watching someone else’s win and…
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Why Your Customers Don’t Understand What You Do (and How to Fix It)
You’re offering something genuinely good. Maybe even great. But if people don’t associate your name with one specific problem, none of that quality is doing you much good. People don’t understand what you do, and that’s a bigger drag on your business than almost anything else on your to-do list. When I started my business…
Latest Reads
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Feel Invisible on Social Media? It’s Not You
367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places