POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
-
5 AI Prompts for Marketing When Your Brain Goes Blank
You know you should email your list this week. You’ve known it since Monday. Instead you’ve reorganized a drawer and answered emails that didn’t need answering. You’ve opened ChatGPT four separate times without typing a word. So you finally type “write a newsletter” into the box. It hands back something so generic it could belong…
-
How to Email Your List Without Being Annoying (A Simple Framework)
You’ve had a new email open for twenty minutes, written exactly one line, then deleted it twice. Somewhere in the back of your head is a fear that if you hit send, half your list unsubscribes on the spot. Or worse, nobody notices at all. That fear is common enough there’s a real question sitting…
-
The Marketing Tasks You Should Never Touch Again (and the AI That Can Handle Them)
You know what nobody tells you about running a business? That you’d spend more time writing Instagram captions than actually doing the work you’re good at. The work that actually serves your clients. Last month, how many hours did you lose to marketing tasks? Not strategy. Not relationship building. Just the repetitive grind: writing captions,…
Latest Reads
-
Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
-
Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
-
Feel Invisible on Social Media? It’s Not You
367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….
-
Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…
-
How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places