POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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Small Business Pricing: Stop Apologizing for What You Charge
They ask your price, and your voice goes up like a question at the end of the sentence. A hot flush of panic hits, and you start explaining. You justify the number, and you might even offer a discount before they’ve even blinked. You’re so worried they’ll think it’s “too expensive” that you preemptively apologize…
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The Marketing Clarity Crisis: Why Clear is Better Than Creative
You have 47 different ways to describe your business, and none of them feel right no matter how you combine them. You’ve tried to be clever, and you’ve tried to be unique. Hours have gone into hunting for a new way to say what you do. Someone told you that’s how you stand out from…
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Why Does Nobody Understand What My Business Does? How to Describe Your Business Clearly.
Fifteen seconds into explaining what you do, their eyes glaze over. You know the look: the polite nod, the smile that doesn’t quite reach their eyes. The person who asked what you do is now mentally writing their grocery list while you’re mid-sentence. It happens at networking events, family dinners, even on sales calls with…
Latest Reads
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Feel Invisible on Social Media? It’s Not You
367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…
Post Road Marketing • Saint John, NB
The Dispatch
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