POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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How to Market Your Business When You Are Busy
Marketing is usually the first thing that slips when a business gets busy. Orders and clients take over. The actual work of running things swallows whatever time is left, and the marketing calendar sits untouched for weeks. That gap costs more than it looks like it does in the moment. Here’s how to keep marketing…
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5 Common SEO Mistakes to Avoid
Most SEO mistakes aren’t dramatic. They’re small habits that quietly keep a website from showing up, and nobody notices until traffic’s been flat for months. Here are five worth checking on your own site. Mistake 1: Stuffing keywords everywhere Cramming a keyword into every sentence used to work. It doesn’t anymore. Google’s own spam policies…
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SEO: What It Is and Strategies to Boost It
SEO stands for search engine optimization. Strip away the jargon and it just means helping people find your business when they search for what you do. Do it well, and your website shows up when someone types in the exact problem you solve. Skip it, and you’re stuck on page two, where almost nobody scrolls.…
Latest Reads
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Feel Invisible on Social Media? It’s Not You
367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places