POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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Increase Your Visibility Online- Part Six
3 Key Metrics to Track for Improved Online Visibility Are you struggling to make an impact online? It’s not enough to create content and hope for the best. To succeed in today’s digital age, you must know whether your efforts are making a difference. That’s where tracking specific metrics comes in. By focusing on…
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Increase Your Visibility Online- Part Three
10 Powerful Reasons Why Social Media is the Third Ingredient to Boosting Your Business’s Visibility Welcome to Part 3 of our 6-part series on improving your online visibility. In this post, we’ll explore the power of social media for small businesses and share 10 reasons why it’s an essential ingredient to boosting your business’s visibility.…
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Increase Your Visibility Online- Part Four
Investing in Paid Advertising: The Fourth Tip for Increasing Your Online Visibility Investing in paid advertising is a crucial strategy for boosting your business’s online visibility. By running ads where your target audience is likely to be active, you can increase the chances that people will see and engage with your ad, leading to greater…
Latest Reads
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
FROM THE FOUNDER
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to “build your list.” They make it sound so simple. Just offer a freebie, they say. A checklist. A guide. An “ethical bribe.” And so you do. You spend a week creating a PDF that you’re actually proud of. You put it on your website. You…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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AI Isn’t Your Content Mill. It’s Your Thinking Partner
They ask you to write another email. And you’d rather scrub your grout with a toothbrush. You know you need to email your list. You know it’s the only marketing channel you actually own. But the thought of coming up with another idea, writing another subject line, and staring at another blank screen makes you…
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Small Business Pricing: Stop Apologizing for What You Charge
They ask your price. Your voice goes up like a question. You feel a hot flush of panic. You start explaining. You justify. You might even offer a discount before they’ve even blinked. You’re so worried they’ll think it’s “too expensive” that you preemptively apologize for the number you probably already under-charged. Sound familiar? Your…
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The Marketing Clarity Crisis: Why Clear is Better Than Creative
You have 47 different ways to describe your business. None of them feel right. You’ve tried to be clever. You’ve tried to be unique. You’ve spent hours trying to find a new way to say what you do, because you’ve been told that’s how you stand out. But the blank stares you get in return…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places