POST ROAD MARKETING

The Dispatch

Marketing Intel for Women Who Are Done Guessing

The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.

  • Increase Your Visibility Online- Part Five

    You post something good on Instagram, and engagement trickles in: a comment here, a save there. Then the next week, that same effort barely reaches anyone who follows you. This gap is the plainest sign yet that email marketing over social media wins when reach is what matters most. That’s not bad luck since it’s…

  • Increase Your Visibility Online- Part Six

    You’ve been marketing for months, maybe years. Someone finally asks how it’s going, and you open your mouth, then stop. That pause is your sign to track marketing metrics instead of guessing. This is the last stop in our online visibility series, and it lands on the question that actually matters. Is your business growing…

  • Increase Your Visibility Online- Part Three

    Picking a social platform shouldn’t feel like a research project. You don’t need six accounts to build a real business online. One place where your actual clients already spend time, shown up to often enough that they start to recognise your name, does more for you than a presence spread across every app. Two platforms…

Latest Reads

  • A vintage-style black and white photo of a man and woman holding a retro television that displays the text "Introverts make the Best Marketers" on its screen.

    Marketing When You Hate Self-Promotion: A Guide for Introverts

    Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.

    Read More...

FROM THE FOUNDER

"Marketing should not make you cry in the car. That's the whole point of this."

Erica Waddell • Post Road Marketing

  • Storefront window display sign reading 'DIY makes you guess. Done-for-you makes you watch. Neither makes you capable.'

    Done-For-You is Dead. Do It With You is the Future

    They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….

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"The ROAD Method: four steps. One framework. The foundation most marketing skips."

READ THE POST     →

  • Feel Invisible on Social Media? It’s Not You

    367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….

  • Why Your Email List Won’t Grow (And the Fix)

    “Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…

  • How to Gain Email Subscribers Without the Sleaze

    “Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…

Post Road Marketing  •  Saint John, NB

The Dispatch

Marketing to take you places