POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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6 Benefits of Using Canva to Market Your Business
You sat down to make one graphic for tomorrow’s Instagram post. An hour later, you’re still swapping fonts, and the caption still isn’t written. That scramble is what using Canva to market your business can feel like without a plan. That’s Canva in a nutshell for a lot of small business owners. It’s the tool…
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How To Make Your Social Media Profile Stand Out
Your social media profile picture is solid. The bio reads like you wrote it yourself, because you did. People still scroll past and never click follow. A few small, fixable spots on your social media profile are quietly costing you follows. This post walks through exactly which ones, and what to put there instead. None…
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5 Reasons It’s Time to Revamp Your Website
Your website looks fine to you. You built it, and you stopped noticing the stock photo years ago. That’s usually the exact moment it’s time to revamp your website, and you’re the last person who’ll spot it. That familiarity is the problem. A new visitor doesn’t get your history with the site. They get one…
Latest Reads
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Feel Invisible on Social Media? It’s Not You
367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places