POST ROAD MARKETING

The Dispatch

Marketing Intel for Women Who Are Done Guessing

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New posts every week

The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.

  • Done-For-You is Dead. Do It With You is the Future

    They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting.…

  • Feel Invisible on Social Media? It’s Not You

    367 followers. 4 likes. All from other business owners. Sound familiar? That little voice in your head is screaming, “What’s the point?” You’re posting consistently. You’re using the right hashtags. You’re doing all the things the gurus told you to do. And yet, you’re still invisible. I’m here to tell you it’s not the algorithm.…

  • Why Your Email List Won’t Grow (And the Fix)

    “Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to. You have a freebie. You mention it in your social media posts. You’ve even put a little sign-up form on your website. And yet, your email list is a ghost town. A few tumbleweeds roll by now and then, but for…

Latest Reads

  • Done-For-You is Dead. Do It With You is the Future

    They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….

    Read More...

FROM THE FOUNDER

"Marketing should not make you cry in the car. That's the whole point of this."

Erica Waddell • Post Road Marketing

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"The ROAD Method: four steps. One framework. The foundation most marketing skips."

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Post Road Marketing  •  Saint John, NB

The Dispatch

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