POST ROAD MARKETING

The Dispatch

Marketing Intel for Women Who Are Done Guessing

The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.

  • Video Marketing for Small Business: 5 Ways to Start

    You’ve watched other small businesses pull off video after video and figured they must have a setup you don’t have. A ring light. Editing software. A shot list worked out weeks in advance. That’s the story a lot of people believe about video marketing for small business, and it’s the reason so many good businesses…

  • How to Build Business Connections with Creative Networking

    You’ve probably sat through a networking event with a stack of business cards in your bag and a knot in your stomach. You collect names, hand out your card, and drive home wondering if it helped you build business connections that matter. Most of it doesn’t, and networking itself isn’t the problem. The version most…

  • Maximize Your Marketing with Little Money

    You don’t have five thousand dollars sitting around for ads. Five hundred might be a stretch too. Marketing with little money is still marketing, and neither number is a reason to sit still and wait for a bigger budget before you promote your business. Most businesses put somewhere between 8 and 12 percent of revenue…

Latest Reads

  • A vintage-style black and white photo of a man and woman holding a retro television that displays the text "Introverts make the Best Marketers" on its screen.

    Marketing When You Hate Self-Promotion: A Guide for Introverts

    Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.

    Read More...

FROM THE FOUNDER

"Marketing should not make you cry in the car. That's the whole point of this."

Erica Waddell • Post Road Marketing

  • Storefront window display sign reading 'DIY makes you guess. Done-for-you makes you watch. Neither makes you capable.'

    Done-For-You is Dead. Do It With You is the Future

    They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….

    Read More...

"The ROAD Method: four steps. One framework. The foundation most marketing skips."

READ THE POST     →

  • Feel Invisible on Social Media? It’s Not You

    367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….

  • Why Your Email List Won’t Grow (And the Fix)

    “Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…

  • How to Gain Email Subscribers Without the Sleaze

    “Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…

Post Road Marketing  •  Saint John, NB

The Dispatch

Marketing to take you places