POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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Overcome Marketing Challenges with Magic Write: Canva’s AI-Powered Solution
Now that we have been introduced to Canva and are aware of the benefits of the platform, let’s delve into Magic Write! This powerful tool can assist you in creating stunning marketing materials without any design experience. In this blog post, we will explore how Magic Write can be used to market your business…
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Small Biz Marketing: Navigating Success & Slip-ups
Starting a small business is an exciting adventure, but let’s face it, perfecting your marketing strategy can be a daunting task. You want to make sure you get it right and avoid common mistakes that could hurt your business’s growth. You want to build relationships, create brand awareness, and provide value to your customers. So,…
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5 Ways to Use Video Marketing to Boost Your Business
Video marketing can be a great strategy to add to your business’s marketing arsenal. With video consumption increasing every year, it’s no surprise that companies are leveraging this medium to reach their audiences. Dive in, and we’ll take a peek at five ways you can use video marketing to boost your business. Product…
Latest Reads
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
FROM THE FOUNDER
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to “build your list.” They make it sound so simple. Just offer a freebie, they say. A checklist. A guide. An “ethical bribe.” And so you do. You spend a week creating a PDF that you’re actually proud of. You put it on your website. You…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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AI Isn’t Your Content Mill. It’s Your Thinking Partner
They ask you to write another email. And you’d rather scrub your grout with a toothbrush. You know you need to email your list. You know it’s the only marketing channel you actually own. But the thought of coming up with another idea, writing another subject line, and staring at another blank screen makes you…
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Small Business Pricing: Stop Apologizing for What You Charge
They ask your price. Your voice goes up like a question. You feel a hot flush of panic. You start explaining. You justify. You might even offer a discount before they’ve even blinked. You’re so worried they’ll think it’s “too expensive” that you preemptively apologize for the number you probably already under-charged. Sound familiar? Your…
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The Marketing Clarity Crisis: Why Clear is Better Than Creative
You have 47 different ways to describe your business. None of them feel right. You’ve tried to be clever. You’ve tried to be unique. You’ve spent hours trying to find a new way to say what you do, because you’ve been told that’s how you stand out. But the blank stares you get in return…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places