POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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Email Marketing for Small Business: Where to Start With Zero List
Email marketing for small business doesn’t start with a fancy freebie or a slick pop-up. It starts with something simpler. You probably already know fifty people who’d say yes if you asked them directly to join your list. Most guides skip straight to lead magnets and landing pages. That’s useful once you have some momentum.…
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Email List Growth Starts After the Lead Magnet Is Built
A great lead magnet that nobody sees does nothing. That’s the part that gets skipped once the guide or checklist is finally finished. The building felt like the whole project. So the file goes live and gets linked once. Then it quietly waits for traffic that never really shows up on its own. Weeks later,…
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How to Gain Email Subscribers With a Lead Magnet Worth Trading For
Someone finds your website today, reads for ninety seconds, and leaves. She doesn’t call, and she doesn’t email. She just closes the tab. Unless she happens to remember your name in six months, that’s the whole relationship. This is why knowing how to gain email subscribers matters more than almost anything else on your site.…
Latest Reads
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Feel Invisible on Social Media? It’s Not You
367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places