POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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From Words to Stories: Transforming Your Email Marketing with Storytelling Techniques
Storytelling has always been a powerful tool that captivates and engages audiences. In the realm of email marketing, the art of storytelling can make a significant difference in how your subscribers respond to your messages. By incorporating storytelling techniques into your emails, you have the opportunity to create compelling narratives that resonate with your…
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Personalization: The Key to Unlocking Your Email Marketing Strategy
In today’s competitive digital landscape, it’s crucial for businesses to connect with their customers on a personal level. One effective way to achieve this is through personalized email marketing. By tailoring your content to meet the unique needs and interests of your audience, you can boost customer relationships, increase open rates and click-throughs, and enhance…
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Unlock Your Business Potential: Craft Email CTAs That Convert Like Magic
Why You Should Focus on Email Marketing Are you a busy entrepreneur juggling family, work, and community activities? If so, you’re in the right place. You may already be marketing your business in many ways, but did you know that emails can offer a massive return on your investment? We’re talking about an average…
Latest Reads
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
FROM THE FOUNDER
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to “build your list.” They make it sound so simple. Just offer a freebie, they say. A checklist. A guide. An “ethical bribe.” And so you do. You spend a week creating a PDF that you’re actually proud of. You put it on your website. You…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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AI Isn’t Your Content Mill. It’s Your Thinking Partner
They ask you to write another email. And you’d rather scrub your grout with a toothbrush. You know you need to email your list. You know it’s the only marketing channel you actually own. But the thought of coming up with another idea, writing another subject line, and staring at another blank screen makes you…
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Small Business Pricing: Stop Apologizing for What You Charge
They ask your price. Your voice goes up like a question. You feel a hot flush of panic. You start explaining. You justify. You might even offer a discount before they’ve even blinked. You’re so worried they’ll think it’s “too expensive” that you preemptively apologize for the number you probably already under-charged. Sound familiar? Your…
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The Marketing Clarity Crisis: Why Clear is Better Than Creative
You have 47 different ways to describe your business. None of them feel right. You’ve tried to be clever. You’ve tried to be unique. You’ve spent hours trying to find a new way to say what you do, because you’ve been told that’s how you stand out. But the blank stares you get in return…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places