POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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How to Write an Email CTA People Actually Click
The email CTA that earns a click is usually the most obvious one, not the most persuasive one. One clear ask, stated plainly, beats three clever options competing for the same click. Most advice about CTAs skips straight to button colours and urgent-sounding phrases. The reader usually just isn’t sure what happens next, and no…
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How to Write Email Subject Lines People Actually Open
The subject line that earns an open isn’t the clever one. It’s the one that sounds like it’s actually about something the reader cares about, in language a real person would use. Most advice about email subject lines skips straight to tricks: emojis, countdown language, a name stitched awkwardly into the first three words. Good…
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What Actually Drives Email Marketing ROI in Your Newsletter
A newsletter people skim isn’t working, even if it sends every single week without fail. Open rates can look fine while nobody’s actually reading past the first line. There’s no easy way to tell the difference from the dashboard alone. That’s the part that actually drives email marketing ROI. Not the send button. Whether the…
Latest Reads
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Feel Invisible on Social Media? It’s Not You
367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…
Post Road Marketing • Saint John, NB
The Dispatch
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