POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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What Does Clear Business Messaging Actually Sound Like?
Someone asks what you do at a party. You give your answer, and it’s a good one. You’ve used it a hundred times and it’s never once come out wrong. A week later, that same person tries to explain your business to somebody else and gets it completely muddled. Clear business messaging is supposed to…
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Storytelling in Email Marketing Doesn’t Need a Plot Twist
A story in an email works when it’s one specific moment, not a list of facts dressed up in narrative language. Most advice about storytelling in email marketing skips straight to “add more emotion” or “use vivid imagery,” when the actual fix is almost always the opposite. Say less. Say one true, specific thing instead…
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Email Personalization Is More Than a First Name
Email personalization isn’t a first name stitched into a subject line. It’s sending the right message to the right slice of your list, instead of the same generic email to everyone at once. The first-name trick still shows up in most advice on this topic, and it’s the smallest, least useful part of the whole…
Latest Reads
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Feel Invisible on Social Media? It’s Not You
367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…
Post Road Marketing • Saint John, NB
The Dispatch
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