POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
postroadmarketing.com/blog
New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
-
Common Mistakes to Avoid When Planning a Holiday Campaign
The holiday season brings joy, but for women running small businesses, it also comes with added stress. Balancing holiday campaigns, family commitments, and staff events can be overwhelming. To alleviate some of the pressure, we’ve compiled a list of common mistakes to avoid when planning your holiday campaign. By steering clear of these pitfalls, you…
-
Creating Consistency with StoryBrand: Unleashing the Power of Branding and Digital Marketing
In today’s digital world, grabbing the attention of your target audience is a challenge. And without a consistent messaging strategy, businesses face an even bigger problem. That’s where the StoryBrand framework comes in. By using consistent messaging, businesses can connect with their customers on a deeper level and drive conversions. In this blog post, we’ll…
-
Understanding Brand Messaging
At its core, Brand Messaging is like the personality of your brand – it’s the language, tone, and content that you use to communicate the essence and values of your brand to your audience. It’s the story that tells people what you stand for, why you exist, and what makes you unique. To help…
Latest Reads
-
Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
FROM THE FOUNDER
-
How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to “build your list.” They make it sound so simple. Just offer a freebie, they say. A checklist. A guide. An “ethical bribe.” And so you do. You spend a week creating a PDF that you’re actually proud of. You put it on your website. You…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
-
AI Isn’t Your Content Mill. It’s Your Thinking Partner
They ask you to write another email. And you’d rather scrub your grout with a toothbrush. You know you need to email your list. You know it’s the only marketing channel you actually own. But the thought of coming up with another idea, writing another subject line, and staring at another blank screen makes you…
-
Small Business Pricing: Stop Apologizing for What You Charge
They ask your price. Your voice goes up like a question. You feel a hot flush of panic. You start explaining. You justify. You might even offer a discount before they’ve even blinked. You’re so worried they’ll think it’s “too expensive” that you preemptively apologize for the number you probably already under-charged. Sound familiar? Your…
-
The Marketing Clarity Crisis: Why Clear is Better Than Creative
You have 47 different ways to describe your business. None of them feel right. You’ve tried to be clever. You’ve tried to be unique. You’ve spent hours trying to find a new way to say what you do, because you’ve been told that’s how you stand out. But the blank stares you get in return…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places