POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
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New posts every week
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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3 Essential Header Improvements to Elevate Your Website
Having a solid digital presence starts with your website—it’s the foundation. People might hear about you through friends or social media, but they visit your website for the full story. They’re looking for solutions, and your site should provide them. Despite this, many visitors leave websites within the first 10 to 20 seconds. But if…
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Mastering Your Content Marketing Strategy
Content marketing is more than just creating and sharing content. It’s about creating value and building relationships with your ideal clients. A lot of businesses focus on just “getting something up” rather than posting something awesome. They think people will start buying if they just talk about how great they are. But, honestly, that’s not…
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Five Copywriting Tweaks to Amplify Engagement
As a female entrepreneur, how you write about your business can make a big difference. Your words can attract people, build trust, and encourage them to buy. But sometimes, mistakes in writing can get in the way. Let’s look at some common writing mistakes and how you can fix them right now to connect better…
Latest Reads
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
FROM THE FOUNDER
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to “build your list.” They make it sound so simple. Just offer a freebie, they say. A checklist. A guide. An “ethical bribe.” And so you do. You spend a week creating a PDF that you’re actually proud of. You put it on your website. You…
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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AI Isn’t Your Content Mill. It’s Your Thinking Partner
They ask you to write another email. And you’d rather scrub your grout with a toothbrush. You know you need to email your list. You know it’s the only marketing channel you actually own. But the thought of coming up with another idea, writing another subject line, and staring at another blank screen makes you…
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Small Business Pricing: Stop Apologizing for What You Charge
They ask your price. Your voice goes up like a question. You feel a hot flush of panic. You start explaining. You justify. You might even offer a discount before they’ve even blinked. You’re so worried they’ll think it’s “too expensive” that you preemptively apologize for the number you probably already under-charged. Sound familiar? Your…
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The Marketing Clarity Crisis: Why Clear is Better Than Creative
You have 47 different ways to describe your business. None of them feel right. You’ve tried to be clever. You’ve tried to be unique. You’ve spent hours trying to find a new way to say what you do, because you’ve been told that’s how you stand out. But the blank stares you get in return…
Post Road Marketing • Saint John, NB
The Dispatch
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