POST ROAD MARKETING
The Dispatch
Marketing Intel for Women Who Are Done Guessing
The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.
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How to Describe Your Business Simply, Not Cleverly
Every list of copywriting tips says the same five things: shorten your sentences, sharpen your call to action, cut the jargon, add urgency, tell a story. Do all five and your homepage can still fall flat. None of them were the starting point. What actually decides whether any of it works is how to describe…
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Why Marketing Feels Overwhelming During the Holidays (And the Fix)
Marketing feels overwhelming right around the moment your holiday to-do list hits seven items. Plan early, get mobile-friendly, nail the offer, run ads, send emails, prep for a rush of orders, stay on-brand. Read that list once and you already feel behind, and the season hasn’t even started. Here’s the part nobody puts on the…
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What’s the StoryBrand Alternative for Business Owners Who Never Finished the Workbook?
You bought the book. The framework made sense the moment you read it. By now you could probably explain the seven-part BrandScript to someone else without opening the book again. And your website still doesn’t say what you do, because knowing a framework and actually having it built are two completely different things. If you’re…
Latest Reads
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Marketing When You Hate Self-Promotion: A Guide for Introverts
Think you are at a disadvantage in marketing because you are an introvert? Think again. Discover how your natural strengths like deep listening and empathy are actually your secret weapons for building a brand without the loud self-promotion.
FROM THE FOUNDER
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Done-For-You is Dead. Do It With You is the Future
They want to learn, not outsource. That’s the secret your best clients wish you knew: they don’t want you to do it for them, they want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….
"The ROAD Method: four steps. One framework. The foundation most marketing skips."
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Feel Invisible on Social Media? It’s Not You
367 followers, 4 likes, all from other business owners. Sound familiar? That little voice in your head is asking, “What’s the point?” You’re posting consistently and using the right hashtags. You’re doing all the things the gurus told you to do, and yet, you’re still invisible. The algorithm isn’t why, and neither is your consistency….
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Why Your Email List Won’t Grow (And the Fix)
“Six months. Twelve subscribers. Three are family.” You’re doing everything they told you to do. You have a freebie, you mention it in your social posts, and you’ve put a little sign-up form on your website. And yet, your email list is a ghost town. A tumbleweed rolls by now and then, but mostly it’s…
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How to Gain Email Subscribers Without the Sleaze
“Nobody wants another ‘10% off’ popup.” They tell you to build your list, and they make it sound simple: just offer a freebie. A checklist, a guide, an “ethical bribe,” take your pick. So you spend a week creating a PDF you’re actually proud of, put it on your website, and wait. Then, crickets. Or…
Post Road Marketing • Saint John, NB
The Dispatch
Marketing to take you places