POST ROAD MARKETING

The Dispatch

Marketing Intel for Women Who Are Done Guessing

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New posts every week

The Dispatch is Post Road Marketing's blog, real marketing advice for women entrepreneurs who are done following strategies that don't fit their business. New posts every week covering brand messaging, social media strategy, content creation, email marketing, and more. No fluff, no guru nonsense.

  • The World’s Most Valuable Skill Is Copywriting: Here Are 5 Frameworks To Help You Master It In Record Time

    The world’s most valuable skill is copywriting. Unfortunately, the constant need to prove themselves keeps many from ever mastering it. They spend hours (and usually a ton of money) trying to learn traditional marketing methods, all the while failing to realize the world has changed. The traditional way of marketing isn’t relevant anymore—because now, in…

  • Unlocking Your Content Creation Potential

    Ever found yourself stuck in a rut, waiting for a lightning bolt of inspiration to strike? As an online marketer, I’ve come to understand some of the common challenges that women face in creating content. One that stands out is the tendency to wait for the elusive ‘perfect’ content idea. Many women trying to grow…

  • This Copywriting Skill Will Become Your Superpower

    Are you struggling to expand your business while juggling family responsibilities? I understand your frustrations all too well. Despite your dedication and hard work, it can feel like you’re stuck in a rut. Things can seem even bleaker with low engagement, inactive social media, and increasing pressure—it’s like a never-ending cycle. But what if I…

Latest Reads

  • Done-For-You is Dead. Do It With You is the Future

    They want to learn, not outsource. That’s the secret your best clients wish you knew. They don’t want you to do it for them. They want you to do it with them. They don’t want you to do it for them. They want you to do it with them. But the done-for-you model is exhausting….

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FROM THE FOUNDER

"Marketing should not make you cry in the car. That's the whole point of this."

Erica Waddell • Post Road Marketing

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"The ROAD Method: four steps. One framework. The foundation most marketing skips."

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Post Road Marketing  •  Saint John, NB

The Dispatch

Marketing to take you places