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How To Organize your Email List by Erica L Waddell from Post Road Marketing

How To Organize your Email List

Email segmentation allows you to better manage your email list. This allows you to organize your audience based on interests, purchases, or any way you want. By paying attention to your subscribers' interests, you can then cater to them. You will then start to notice higher engagement rates and better conversions.

The benefits of segmenting your lists are:

 

Higher engagement rates

Businesses that send targeted email campaigns get higher open rates, click-throughs, and conversions.

 

Increased inbox placement rate

Gmail and other Internet Service Providers (ISP) will begin to see you as a reputable sender. They will filter your emails and deliver your campaigns. Keeping you out of spam filters.

 

Understanding your audience

By segmenting your list, you’ll be able to see what communication resonates the most. Showing you which customer segment brings you a bigger return on your investment. You can create custom audiences inside Facebook's Ad Manager by tagging subscribers. It allows you to reconnect with them on social media. But you can also target others with similar interests.

 

Having higher-quality data to use for other areas of marketing

You can run more effective PPC (Pay Per Click) ads and target loyal customers using your segments.

 

Great way to re-engage inactive users

You can see which subscribers are no longer active. This is a great opportunity to send out targeted emails to re-engage those people. You don't need to remove them, people’s lives get busy, and they disengage for many reasons.

Your goal is to have your email show up in their inbox. People can decide to unsubscribe at any time.

Here are some helpful segmentation ideas you can use:

  • Name of product they purchased
  • Certain event names
  • Lead magnets
  • Paying client
  • Occupation
  • Sales funnel stage
  • Website Activity
  • Inactivity
  • Link clicks on emails

The options are endless, and you should personalize them to fit your business. When new subscribers join, tag them when they sign up. It can be time-consuming and costly to do this after the fact.

It’s your job to send out unique, valuable and engaging content. You will see a higher click-through rate and conversion by nurturing certain segments.

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