2026
There’s a lot happening in the world right now. I feel it too. And I know—you might be thinking: “Is this really the time to invest in marketing?” Because when things feel uncertain, it’s easy to start questioning everything. You’re watching people cut back. You’re seeing slower engagement. You’re wondering if your audience is even paying attention. But here’s the truth: They are. They’re not gone. They’re just more focused. They’re asking: “Is this what I need right now?” “Will this make things easier, clearer, better?” “Do I trust this person to help me move forward?” And that’s why your…
I see you. Every time you join a new program or commit to a big idea, you dive in with the best intentions. You grab a fresh notebook, pick out the perfect pen, and maybe even colour-code some Post-it notes. It feels like a fresh start—like this time, it’s all going to fall into place. And honestly? I get it. I love a good set of stationery too. Planning is safe, but it’s not enough But here’s what I’ve learned: planning is safe. It feels good to map things out, to make everything look just right. But planning alone doesn’t…
You know your business is great. Your offers are solid, your clients love you, and you know your work makes a difference. But when it comes to marketing—showing up on social media consistently, figuring out what to post, making sure people actually see your brilliance—it can feel like an endless, exhausting cycle. If you’re being honest, there’s a constant pressure weighing on you. You’re showing up, but it feels like you’re shouting into the void. You second-guess every post, wondering if anyone is actually paying attention. You see others making it look easy and wonder why it feels so overwhelming…
No More “New Year, New You” – You’re Already Enough January arrives like a spotlight. A new year. A clean slate. A fresh start. It sounds inspiring—at first. But then, the pressure creeps in. “Am I doing enough? Should I be further along by now? What if this year is just like the last?” Let’s get one thing straight: You don’t need a new year to prove yourself. You don’t need to erase the past to create something powerful moving forward. Because you’re not starting over. You’re building on everything you’ve already done—every late-night brainstorm, every lesson learned, every time…
You’re scrolling through your social media feed, and there it is again – another post from your competitor showing their latest success. Their bright pictures, glowing customer reviews, and cool new products make you feel a tight knot of envy in your stomach. “Why isn’t that me?” you wonder, your mind swirling with frustration and self-doubt. You can almost hear the buzz of their busy business, see the flood of customers, and feel the weight of their popularity pressing down on you. But what if, instead of feeling jealous, you started to admire them? Picture this: Instead of a sinking…
I get it—you’re an overachiever who doesn’t want to look stupid. You might worry that trying something new and failing will make you look unprofessional or inexperienced. But here’s the thing: if you want to be found by new customers, you need to experiment and put yourself out there. A saying I recently heard and really related to is, “Shit makes everything grow,” and I got thinking how true that is. Whether you’re growing a garden or a business, shit will help you grow! Think about it this way: Fertilizer in the Garden: Just like how compost helps plants…
I recently led a “How to Create a Clear Marketing Message” workshop for the Women in Business NB Entrepreneurship 101 program. This two-hour session was designed to help women clarify their messaging and focus on positioning everything towards their customers. The workshop went wonderfully. The participants were highly engaged, asking insightful questions, and experiencing significant “Aha!” moments. At the end of their program, each trainer received feedback, and while mine was overwhelmingly positive, there was one comment that caught me off guard. The comment stated: “This workshop was mainly concentrating on end customer. Would help to have marketing B2B based…
Every day feels like a battle. You work hard, create content, run ads, but nothing seems to connect. You worry that you’re not reaching the right people. This constant doubt is draining and frustrating. You see other businesses thriving and can’t help but wonder, “What are they doing that I’m not?” Each failed campaign feels like a personal failure, making you feel even more isolated and unsure. You want to connect with your audience, but it feels like you’re missing the mark. Without clear guidance, your marketing feels like throwing spaghetti at the wall, hoping something will stick. The fear…
As a small business owner, you wear many hats, and marketing might not be your favourite one. You might feel like you’re always playing catch-up with the latest social media algorithms or email marketing best practices. It’s not just about keeping up with trends; it’s about feeling confident in your marketing efforts. You value authenticity and community, and you don’t want your business to come off as pushy or salesy. You want your marketing to feel genuine and aligned with your values. If you’re a woman who feels overwhelmed by marketing, you’re not alone. The world of marketing can seem…
Most people overcomplicate marketing. Especially when they rush into convincing their followers how great they are and sharing their story. So, here’s Marketing 101: Step 1: Care About Your Audience Before you start marketing, think about your audience. Understand what they feel and what they want. This is the first step to good marketing. Step 2: Tell Stories Your Customers Can Relate To Tell stories that your customers can see themselves in. They don’t really care about your business; they just want you to solve a problem for them. Stories create strong feelings and help people remember your brand. Step 3: Be…
I recently had a reader reach out, struggling with how to reach an audience who doesn’t even know her product/service exists. She runs a 3D printing business, so this week, we’re going to help her out! Why It Matters: Learning to reach customers who aren’t looking for what you offer can bring new opportunities, boost brand awareness, and increase sales without facing direct competition. Why It’s Tricky: Many struggle with this because they: Don’t know unique ways to market. Fear trying new marketing methods. Unsure how to tell customers about their product/service. Find it hard to interest a specific group.…
I have been interested in entrepreneurship for a long time. And over the past 12 years, I have come across a lot of strong opinions about entrepreneurship that, at first I agreed with, and then the more I learned and educated myself the more I disagreed with. Until eventually, I reached a point where I felt like the only reason these beliefs had become mainstream and commonly accepted was because “a lot of other people” agreed with them too. So, I have some controversial opinions I’d like to share on entrepreneurship after countless hours immersing myself in the subject: Your…
The world’s most valuable skill is copywriting. Unfortunately, the constant need to prove themselves keeps many from ever mastering it. They spend hours (and usually a ton of money) trying to learn traditional marketing methods, all the while failing to realize the world has changed. The traditional way of marketing isn’t relevant anymore—because now, in order to be successful, you have to connect authentically and emotionally with your audience. I know, because I wasted years and thousands of dollars trying to learn this myself. But, my loss is your gain. Here are 5 powerful copywriting frameworks that will save you…
Ever found yourself stuck in a rut, waiting for a lightning bolt of inspiration to strike? As an online marketer, I’ve come to understand some of the common challenges that women face in creating content. One that stands out is the tendency to wait for the elusive ‘perfect’ content idea. Many women trying to grow their audience find themselves in a holding pattern, waiting for a new, game-changing idea. They believe that only a revolutionary idea can make a difference, and in doing so, they overlook many of the opportunities that lie within their grasp. The real obstacle isn’t the…
Having a solid digital presence starts with your website—it’s the foundation. People might hear about you through friends or social media, but they visit your website for the full story. They’re looking for solutions, and your site should provide them. Despite this, many visitors leave websites within the first 10 to 20 seconds. But if they immediately see what they’re looking for, they’re likely to stay and explore. The first thing visitors notice is what’s above the fold. This term, borrowed from newspapers, refers to the content visible before scrolling. Here are three tips to improve this critical area: 1.…
Content marketing is more than just creating and sharing content. It’s about creating value and building relationships with your ideal clients. A lot of businesses focus on just “getting something up” rather than posting something awesome. They think people will start buying if they just talk about how great they are. But, honestly, that’s not how it works. You might hear some folks say “Just copy your competitors,” “Buy this template,” or even “The algorithm’s changed, jump ship to a new platform.” To get more customers, you need to solve more problems So, here’s the real deal on how to…
In today’s digital world, grabbing the attention of your target audience is a challenge. And without a consistent messaging strategy, businesses face an even bigger problem. That’s where the StoryBrand framework comes in. By using consistent messaging, businesses can connect with their customers on a deeper level and drive conversions. In this blog post, we’ll explore the steps you can take to ensure your messaging is consistent across all your marketing materials. 1. Develop a clear brand message: The StoryBrand framework focuses on understanding your customer’s problem and providing a solution. By crafting a clear and compelling brand message, you…
At its core, Brand Messaging is like the personality of your brand – it’s the language, tone, and content that you use to communicate the essence and values of your brand to your audience. It’s the story that tells people what you stand for, why you exist, and what makes you unique. To help you visualize this concept, let’s think of brand messaging in terms of a conversation at a party. Imagine someone approaches you and asks, “So, what’s your story?” The way you choose to answer, the words you use, and the emotions you convey all contribute to…
Storytelling has always been a powerful tool that captivates and engages audiences. In the realm of email marketing, the art of storytelling can make a significant difference in how your subscribers respond to your messages. By incorporating storytelling techniques into your emails, you have the opportunity to create compelling narratives that resonate with your audience, leaving a lasting impact. Gone are the days of simply sending promotional emails with generic content. Today, subscribers crave authentic connections and meaningful experiences. Storytelling allows you to tap into their emotions, making your emails more relatable, memorable, and persuasive. In this article, we…
In today’s competitive digital landscape, it’s crucial for businesses to connect with their customers on a personal level. One effective way to achieve this is through personalized email marketing. By tailoring your content to meet the unique needs and interests of your audience, you can boost customer relationships, increase open rates and click-throughs, and enhance overall satisfaction. In this blog post, we’ll explore the benefits of incorporating personalized content into your email campaigns and provide tips on how to do it effectively. Find out why personalizing emails with the recipient’s name is essential for boosting open rates and click-throughs.…
Why You Should Focus on Email Marketing Are you a busy entrepreneur juggling family, work, and community activities? If so, you’re in the right place. You may already be marketing your business in many ways, but did you know that emails can offer a massive return on your investment? We’re talking about an average return of $42 for every $1 you spend on email marketing. In this guide, we’ll show you how to craft effective Calls-to-Action (CTAs) in your emails to win more customers. The Importance of a Good Call-to-Action (CTA) A CTA is a button or link…
When it comes to nurturing relationships with our audience, email marketing remains one of the most effective channels. However, if our newsletters lack enthusiasm or fail to ignite any excitement among our subscribers, we risk losing their attention altogether. Fear not – in this article, we will share five valuable tips on how you can spice up your email newsletter content and keep your subscribers engaged. Tip 1 – Craft Irresistible Subject Lines: The first step in grabbing the reader’s attention starts with a captivating subject line. To craft compelling subject lines for maximum impact: Keep it concise yet…
Empathy is the key to unlocking successful marketing for small business owners. By understanding and empathizing with your customers’ needs, desires, and pain points, you can create marketing messages and strategies that genuinely connect with them, build trust, and drive long-term, loyal customer relationships. In today’s fast-paced business landscape, it’s not enough to have an excellent product or service. Your customers expect more; they want to feel heard, understood, and appreciated. In this blog post, we’ll explore how small business owners can use empathy to drive sales and create meaningful connections with their customers. Here are some ways small…
When your business hits a roadblock, it’s time to turn failure into an opportunity Picture this: You’ve spent months or even years pouring your heart and soul into your business, crafting the perfect marketing strategy, and executing it meticulously, only to see it fall flat. It’s an all-too-familiar feeling for many entrepreneurs, and it can be incredibly disheartening. However, successful business owners know that failure is not the end; it’s an opportunity to learn, grow, and come back stronger than ever. It’s about taking a proactive approach and finding ways to turn disappointment into an advantage. So, what…
Now that we have been introduced to Canva and are aware of the benefits of the platform, let’s delve into Magic Write! This powerful tool can assist you in creating stunning marketing materials without any design experience. In this blog post, we will explore how Magic Write can be used to market your business and create a diverse range of content. Magic Write is a feature of Canva, a popular online graphic design platform. This tool utilizes artificial intelligence to facilitate rapid and effortless creation of designs. It’s akin to having a personal designer at your disposal around the…
Starting a small business is an exciting adventure, but let’s face it, perfecting your marketing strategy can be a daunting task. You want to make sure you get it right and avoid common mistakes that could hurt your business’s growth. You want to build relationships, create brand awareness, and provide value to your customers. So, what are the dos and don’ts of small business marketing? Buckle up; we’re about to take a deep dive into the world of marketing. The Dos of Small Business Marketing Identify Your Target Audience To create successful marketing campaigns, it’s essential to know…
Video marketing can be a great strategy to add to your business’s marketing arsenal. With video consumption increasing every year, it’s no surprise that companies are leveraging this medium to reach their audiences. Dive in, and we’ll take a peek at five ways you can use video marketing to boost your business. Product Explainer Videos Product explainer videos are an excellent way to showcase the features and benefits of your products or services. By creating a video that highlights how your product works or how your service can solve your customers’ problems, you can effectively communicate your value…
Networking is an art that is essential to success in business. There’s no denying that relationships are the foundation of growth and opportunities for entrepreneurs. That’s why it’s so important to understand how to build relationships, both with potential customers as well as other industry professionals. But don’t worry – networking isn’t difficult once you get the hang of it. This article will offer you some advice on how to network effectively and build relationships necessary for your business. Step 1: Identify Your Goals The first step in creative networking is identifying your goals. What do you hope to gain…
Marketing is essential for businesses of all sizes, but it can be challenging to do so effectively with limited resources. However, there are ways to get the most out of your marketing budget and still make an impact. In this article, we discuss how businesses can create powerful campaigns on a budget. From setting realistic goals to understanding the basics of analytics, these tips will help you maximize every dollar spent on marketing. Knowing your audience is the first step to effective marketing. Marketing is not a one-size-fits-all; you cannot market to everyone in the same way and expect maximum…
Marketing is essential for any business to grow and reach its potential audience. Creating visually appealing and engaging content can be a huge undertaking, especially if you’re not a graphic designer. Fortunately for us all, there’s a tool that can help you create stunning graphics without having to spend hours learning complex software. Enter Canva. Canva is a popular online graphic design tool that allows you to create beautiful designs for various marketing purposes, including social media posts, flyers, posters, presentations, and more. In this blog, we’ll explore the benefits of using Canva to market your business. 1. User-friendly…
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