What to Expect Each Week
Every Monday morning, the Weekly Route Planner sends one specific marketing idea straight to your inbox.
Not a list of things to try. One idea, developed fully, with a clear angle on how it applies to your business. The kind of thing that makes you look at what you're already doing a little differently.
Women entrepreneurs at an established stage of business get the most out of it. If you've been at this for a few years, you've read the generic advice. This isn't that.
Each issue takes about five minutes to read. Most weeks, you'll walk away with one thing you want to go do.
It's free. It arrives Monday. You can unsubscribe any time.
The perfect length for my neurodivergent brain — clear, accessible, bite-sized information that’s genuinely useful for business owners. I’ve been telling everyone to follow you.
— Alison M.
I absolutely love your newsletters and I don’t tell you that enough. You are very good at what you do
— Susan S.
I’ve been reading your posts and they’ve all been helpful, but this one especially resonated with me.
— Miranda K
I usually skim emails and newsletters and this is the first one that I actually grabbed a coffee and read every word. I'm finding your content so helpful. Thanks for a great way to start my Monday morning 🙂
— Ashley A
Recent issues
This post really ticked me off
This type of post makes me mad because it pretends to be generous. But it’s just another funnel strategy – a polished version of the same old bro marketing. You watch a Reel. Click on the profile and see they have 473,693 followers. Clearly, they know what they’re talking about, so you watch another. Now…
This email almost didn’t happen
Let me tell you what this email isn’t going to be. It isn’t going to be polished. It isn’t going to include a brilliant CTA. It isn’t going to pretend everything’s in flow. Because it’s not. This week, I had four morning appointments that pulled me out of the house, which meant four late starts…