What to Expect Each Week
Every Monday morning, the Weekly Route Planner sends one specific marketing idea straight to your inbox.
Not a list of things to try. One idea, developed fully, with a clear angle on how it applies to your business. The kind of thing that makes you look at what you're already doing a little differently.
Women entrepreneurs at an established stage of business get the most out of it. If you've been at this for a few years, you've read the generic advice. This isn't that.
Each issue takes about five minutes to read. Most weeks, you'll walk away with one thing you want to go do.
It's free. It arrives Monday. You can unsubscribe any time.
The perfect length for my neurodivergent brain — clear, accessible, bite-sized information that’s genuinely useful for business owners. I’ve been telling everyone to follow you.
— Alison M.
I absolutely love your newsletters and I don’t tell you that enough. You are very good at what you do
— Susan S.
I’ve been reading your posts and they’ve all been helpful, but this one especially resonated with me.
— Miranda K
I usually skim emails and newsletters and this is the first one that I actually grabbed a coffee and read every word. I'm finding your content so helpful. Thanks for a great way to start my Monday morning 🙂
— Ashley A
Recent issues
If you can’t tie your sales to social media, you need to read this
Consider this a public service announcement. Stop trying to figure out the ROI on your organic social media. It’s $0, and it’s supposed to be. Just like your GPS isn’t supposed to make you coffee. Posting on social media feels productive when you’re doing it. Like you’re failing when you’re not. So when sales are…
Productive AI procrastination is still productive
Three years of watching AI content, and I genuinely could not tell you what I had to show for it. I played with platforms. My feed was full of people calling themselves experts. A lot of noise, not much payoff. Then the CustomGPT suite I built changed that a little. Sales came in. Okay, maybe…