POST ROAD MARKETING
The Weekly
Route Planner
A short weekly email for women business owners who are done with vague tips and tactic overload. One clear idea. Every Monday Past issues are all here.
2026
Q1 is done. Now look at it honestly.
Most small business owners have a general idea of how much money they made last quarter. They couldn’t tell you much beyond that. Which webpage brought in the most visitors? Whether those visitors did anything once they got there. Which part of their marketing actually moved someone toward buying, and which part just kept them…
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You might not own your own website
I am working on a situation right now that reminded me why I keep talking about this stuff. Someone had a website built years ago. She just had it updated by someone new. The newer developer ran into trouble, did not quite know how to fix it, and started going quiet on her. Now her…
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We’re automating loneliness now
I saw something this week that I haven’t been able to shake. A creator announced they’re automating their Instagram DM replies and then teaching a class on how to do it. Not scheduling, not email sequences. The actual back-and-forth with real people who reached out. I keep thinking about that alongside everything I read about…
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Your website is giving your competitor clients
Your website reads like a resume. Credentials. History. Awards. Everything you have accomplished and why you are the best option. Your customer landed on your page with one question. Can this person fix my problem? If your website does not answer that in the first five seconds, she leaves. She has four other tabs open,…
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I asked 20 women about these tools. Nobody heard of them.
Most small businesses assume they can’t go up against the big players online. No ad budget, no marketing team, no chance. That’s mostly true. Except for one thing. When someone types a question into Google or asks ChatGPT for a recommendation, the algorithm doesn’t care how big your business is. It cares whether your content…
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This post really ticked me off
This type of post makes me mad because it pretends to be generous. But it’s just another funnel strategy – a polished version of the same old bro marketing. You watch a Reel. Click on the profile and see they have 473,693 followers. Clearly, they know what they’re talking about, so you watch another. Now…
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This email almost didn’t happen
Let me tell you what this email isn’t going to be. It isn’t going to be polished. It isn’t going to include a brilliant CTA. It isn’t going to pretend everything’s in flow. Because it’s not. This week, I had four morning appointments that pulled me out of the house, which meant four late starts…
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Forget original. Be repeatable.
Forget original. Be repeatable. You ever look at your content folder and think, “I’ve already said this… what am I supposed to post now?” You’ve written strong posts. Told stories that mattered. Shared things that made someone pause, nod, or reply. And yet, as soon as you hit “publish” you’re right back at square one.…
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She almost cancelled her launch
She Almost Cancelled Her Launch I want to share something that happened with a client recently, because I think a lot of business owners will relate. She had a new masterclass coming up, and she was excited to teach it. But when she messaged me, she was this close to cancelling it. Crickets. Low sign-ups.…
