POST ROAD MARKETING
The Weekly
Route Planner
A short weekly email for women business owners who are done with vague tips and tactic overload. One clear idea. Every Monday Past issues are all here.
2026
Q1 is done. Now look at it honestly.
Most small business owners have a general idea of how much money they made last quarter. They couldn’t tell you much beyond that. Which webpage brought in the most visitors? Whether those visitors did anything once they got there. Which part of their marketing actually moved someone toward buying, and which part just kept them…
-
You might not own your own website
I am working on a situation right now that reminded me why I keep talking about this stuff. Someone had a website built years ago. She just had it updated by someone new. The newer developer ran into trouble, did not quite know how to fix it, and started going quiet on her. Now her…
-
We’re automating loneliness now
I saw something this week that I haven’t been able to shake. A creator announced they’re automating their Instagram DM replies and then teaching a class on how to do it. Not scheduling, not email sequences. The actual back-and-forth with real people who reached out. I keep thinking about that alongside everything I read about…
-
Your website is giving your competitor clients
Your website reads like a resume. Credentials. History. Awards. Everything you have accomplished and why you are the best option. Your customer landed on your page with one question. Can this person fix my problem? If your website does not answer that in the first five seconds, she leaves. She has four other tabs open,…
-
I asked 20 women about these tools. Nobody heard of them.
Most small businesses assume they can’t go up against the big players online. No ad budget, no marketing team, no chance. That’s mostly true. Except for one thing. When someone types a question into Google or asks ChatGPT for a recommendation, the algorithm doesn’t care how big your business is. It cares whether your content…
-
The trap I didn’t see coming (and you might not either)
The trap I didn’t see coming (and you might not either) Here’s a question worth 10 minutes of your time today: If you needed to move your website tomorrow, how hard would it be? Not “would you want to” – how hard would it actually be to take everything with you? I’ve been on Kajabi…
-
If your offer isn’t converting, read this
You put an offer out, and it doesn’t quite do what you hoped. It doesn’t crash and burn. It just… underperforms. A few people pay attention, someone says, “This looks great,” but the sales don’t match the effort you put into it. And after a while, you start wondering what needs to change. So you…
-
They click “About” – then they run.
Most businesses treat their “About Us” page like a dry, boring resume. But did you know it’s usually the second most-visited page on a website? They are usually filled with long stories and big words that do not actually mean anything. You have probably seen them—the ones that use jargon to sound important but leave…
-
Your site needs an FAQ. Seriously.
Your site needs an FAQ. Seriously. You’ve probably had this thought more than once. If more people saw this, it would work. It feels logical. Your stuff is good. Your offer makes sense. The business has legs. The only thing missing, it seems, is eyeballs. More traffic. More reach. More people at the door. So…
-
How to make your business feel more put together
Most of December, we were talking about your website. And from your replies, I know a lot of you made small changes that created real movement. So let’s keep going. It’s a new year. If we’re going to spend time on anything, let’s pick the work that actually improves your business. And I need to…
-
Before you set new goals, read this.
Feeling Behind? Here’s a Different Way to Look at It Right now, I feel like I’m behind. There’s too much in motion. Too many open loops. And definitely no work-life harmony to be found. I’ve been here before. Every time I start measuring myself against what’s not done, it looks like I’m standing still. That’s…
-
Don’t hate me… but this part of your site needs to change
Don’t Hate Me… But This Part of Your Site Needs to Change Last week, I told you there was another small moment on your site that creates more friction than you would ever expect. It is subtle, familiar, and easy to miss because almost everyone does it without thinking. It is the social media icons…
-
I’m trying to checkout but something on your site is stopping me
Why Your Customers Aren’t Telling You About This Problem Unfortunately, your customers won’t email you to say this. There is a moment on your website that almost no one pays attention to, and it is where more sales disappear than anywhere else. It happens right after someone enters their email into your pop-up. The Hidden…