Erica Waddell
Having a solid digital presence starts with your website—it’s the foundation. People might hear about you through friends or social media, but they visit your website for the full story. They’re looking for solutions, and your site should provide them. Despite this, many visitors leave websites within the first 10 to 20 seconds. But if they immediately see what they’re looking for, they’re likely to stay and explore. The first thing visitors notice is what’s above the fold. This term, borrowed from newspapers, refers to the content visible before scrolling. Here are three tips to improve this critical area: 1.…
Content marketing is more than just creating and sharing content. It’s about creating value and building relationships with your ideal clients. A lot of businesses focus on just “getting something up” rather than posting something awesome. They think people will start buying if they just talk about how great they are. But, honestly, that’s not how it works. You might hear some folks say “Just copy your competitors,” “Buy this template,” or even “The algorithm’s changed, jump ship to a new platform.” To get more customers, you need to solve more problems So, here’s the real deal on how to…
As a female entrepreneur, how you write about your business can make a big difference. Your words can attract people, build trust, and encourage them to buy. But sometimes, mistakes in writing can get in the way. Let’s look at some common writing mistakes and how you can fix them right now to connect better with your audience. 1. Tell a Story Mistake: Talking too much about product details and not enough about people. What to Do Now: Share a story about someone who used your product and loved it. If you sell skincare products, tell a story about…
The holiday season brings joy, but for women running small businesses, it also comes with added stress. Balancing holiday campaigns, family commitments, and staff events can be overwhelming. To alleviate some of the pressure, we’ve compiled a list of common mistakes to avoid when planning your holiday campaign. By steering clear of these pitfalls, you can navigate this critical sales period with confidence and success. 1. Plan ahead Don’t leave holiday planning to the last minute. Starting at least three months in advance gives you time to organize and execute a campaign that represents your brand and resonates with your…
In today’s digital world, grabbing the attention of your target audience is a challenge. And without a consistent messaging strategy, businesses face an even bigger problem. That’s where the StoryBrand framework comes in. By using consistent messaging, businesses can connect with their customers on a deeper level and drive conversions. In this blog post, we’ll explore the steps you can take to ensure your messaging is consistent across all your marketing materials. 1. Develop a clear brand message: The StoryBrand framework focuses on understanding your customer’s problem and providing a solution. By crafting a clear and compelling brand message, you…
At its core, Brand Messaging is like the personality of your brand – it’s the language, tone, and content that you use to communicate the essence and values of your brand to your audience. It’s the story that tells people what you stand for, why you exist, and what makes you unique. To help you visualize this concept, let’s think of brand messaging in terms of a conversation at a party. Imagine someone approaches you and asks, “So, what’s your story?” The way you choose to answer, the words you use, and the emotions you convey all contribute to…
In today’s competitive digital landscape, it’s crucial for businesses to connect with their customers on a personal level. One effective way to achieve this is through personalized email marketing. By tailoring your content to meet the unique needs and interests of your audience, you can boost customer relationships, increase open rates and click-throughs, and enhance overall satisfaction. In this blog post, we’ll explore the benefits of incorporating personalized content into your email campaigns and provide tips on how to do it effectively. Find out why personalizing emails with the recipient’s name is essential for boosting open rates and click-throughs.…
As a female entrepreneur, you’ve already accomplished an incredible feat. You’ve launched your small business with a heart full of passion and a soul full of determination. Your entrepreneurial journey has seen your business idea take root, sprout, and blossom into reality. It’s been a labour of love, and now it’s time to cultivate that growth further. Just as a plant thrives with consistent watering, your business requires a steady stream of new clients. And how can you consistently attract those new clients? The answer lies in lead magnets. The Magnetic Power of Lead Magnets If you find…
Having an online presence is essential for business success in the digital age; however, a website that looks and functions poorly can do more harm than good. To ensure you make the most of your online presence, it’s important to frequently review your website and make changes where necessary. Let’s take a look at 5 compelling reasons why it might be time to revamp your website. Outdated Design One of the most obvious signs that your website needs a revamp is an outdated design. If your website looks like it was built in the early 2000s, it’s time for…
3 Key Metrics to Track for Improved Online Visibility Are you struggling to make an impact online? It’s not enough to create content and hope for the best. To succeed in today’s digital age, you must know whether your efforts are making a difference. That’s where tracking specific metrics comes in. By focusing on three key metrics – website traffic, engagement, and conversion – you can make better-informed decisions based on facts rather than assumptions or personal beliefs. Website Traffic Website traffic is the first clue on your treasure map. It tells you how many people visit your…
Investing in Paid Advertising: The Fourth Tip for Increasing Your Online Visibility Investing in paid advertising is a crucial strategy for boosting your business’s online visibility. By running ads where your target audience is likely to be active, you can increase the chances that people will see and engage with your ad, leading to greater brand awareness and website traffic. Here are my top three tips for running effective meta ads: Know your audience: Before launching any ad campaign, it’s important to understand who your target audience is and what they’re interested in. This will help you create ads that…
Search Engine Optimization (SEO) Welcome to Part 2 of our 6-part series on improving your online visibility. In this post, we’ll dive into the world of search engine optimization (SEO), one of the most powerful ways to attract more visitors to your website. SEO can seem overwhelming, but there are several steps you can take to improve your rankings in search engine results pages (SERPs). Here are four tips to get you started: Optimize your website for search engines This means making sure your titles, descriptions, and content are all relevant to your topic and incorporating keywords throughout your…
As a business owner, you have a lot on your plate. From managing daily operations to handling employee schedules, finding time to focus on marketing your business can be challenging. However, not paying attention to your marketing efforts can lead to declining sales and profits, so staying on top of your marketing game is important. Use these tips to stay on top of marketing, even when you’re busy. Set Your Priorities You know you’ll launch a course/webinar/product on a certain day. In that case, your marketing strategy should focus on promoting that thing across all of your platforms. …
SEO is a vital component of digital marketing that enables businesses to enhance their online presence and attract more potential customers. However, many individuals need to improve regarding SEO, which can hurt their website’s ranking and overall success. In this article, we’ll highlight some common SEO mistakes to steer clear of. Error #1: Overloading with Keywords One of the most prevalent SEO mistakes is keyword overloading. This refers to cramming as many keywords into your website’s content to boost your rankings. However, search engines have become more sophisticated and can now identify when websites are using this technique.…
Search Engine Optimization (SEO) is important for businesses that want to appear more often in online searches and reach the people looking for what they offer. It’s optimizing your website for specific keywords and phrases to rank higher in search engine results pages (SERPs) When your website ranks higher in search results, it’s more likely that people searching for your products or services will find you. Here are some ways you can boost your SEO and help your business grow: Conduct Keyword Research Conducting thorough keyword research is the first step in any successful SEO strategy. This…
Making the most of your website is key to getting leads, subscribers and sales. Your website is up and running, but it isn’t making sales or getting leads. You keep hitting refresh, waiting for that first sale, and nothing happens. I get it, most business owners DIY their websites because they don’t have a large marketing budget. Or you hire a graphic designer to make it beautiful. The problem is the designer knows how to make things beautiful. They know about colours and symmetry, but that doesn’t make people buy things. People buy things because they hear or read words that make them…
Content upgrades are a great way to grow your email list. A content upgrade is a bonus piece of content that you offer on your blog/website as a bonus to the reader. It’s more than giving away free content, the reader must enter their email address to receive that extra content. Once they complete the form, this unlocks the rest of the content. People can justify handing over an email as opposed to their money at first. Once they learn they can trust you and know your content is valuable, people will start buying. A great content upgrade is…
Having a privacy policy on your website is required by law in most countries. Privacy policies need to define how a business (website owner) collects, stores, protects and uses personal information provided by users. Many third-party services (like Facebook advertising) require you have a valid privacy policy in place in order to comply with their terms of service. This normally comes as a surprise to many of my clients. Even if you are running a personal blog it’s best to include a privacy policy just to protect yourself. Here is what you need to know California Consumer Privacy Act…
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