Why Marketing Isn’t Working When Your Head Is Full
Getting an official ADHD diagnosis last year was a bit of a shock. And also made complete sense of my entire life up to that point.
Like, when you have an appointment at 2pm, the whole day is basically a write-off. I never understood that about myself. You have five hours before that appointment, so use them. But my brain doesn’t work that way. The appointment is all I can see. And when I get home after, I feel like the day is already over, so why start now?
Getting that diagnosis meant I could finally stop thinking something was wrong with me.
When Your Brain Treats the Whole Month Like a 2 p.m. Appointment
I have a trip to Alberta at the end of the month. My cousin is getting married, and my husband and I are going, without the kids, which I am very much looking forward to — my parents are joining us, too bad for them, they won’t be kid-free. The date’s been on the calendar for a year, so I knew come May I’d hold off on new client projects until the middle of June. I didn’t want to be sitting in Alberta, feeling guilty about work waiting at home.
What I didn’t think through is that my brain would treat the entire month like the hours before a 2pm appointment.
There are to-do lists everywhere right now. Getting ready for Alberta, getting my youngest ready for her grade 8 trip and end-of-year ceremonies, summer soccer schedule, my older daughter starts exams, and my own projects I want to get to. These lists aren’t unusual. But without a client deadline pulling me forward, I’m a little squirrely.
And in that open space, I started noticing everything that’s been quietly piling up around the house. When you have kids, a husband who works evenings, and a business to run, house stuff is what gets shoved in a closet. Craft supplies, seasonal decorations that didn’t get put away, things you told yourself you’d deal with when you had more time. My aunt is staying at the house with the kids while we’re away, which adds a different layer of pressure.
Why Marketing Isn’t Working When Your Head Is Already Full
Last Thursday, I came home after taking one of the girls to an appointment. It was sunny. Warm enough to turn off the heat and open the front door. Just enough dopamine to tackle our overflowing front closet. Snowsuits from elementary school, shoes they outgrew, and all of the accessories, hats, mittens, scarves, all of it into bags for donation.
After the closet, I deep-cleaned the living room. By the time I sat down, I had more ideas than I’ve had in weeks. I bought everything I need for a house project because my husband loves it when I have a project that involves him, especially on a long weekend. I’m in full purge mode. Once I start, I find it hard to stop, and suddenly everything feels like it needs to go.
What Clearing Space Does for Your Business Brain
That is what clearing space does for me. Something lifts, and I can suddenly see things I couldn’t see ten minutes before. My brain has room to actually work.
Getting to the point of actually doing it is the hard part, because there were five thousand reasons why last Thursday was not the right day to tear apart a closet. If any of this sounds familiar, you’re not alone. Having ADHD is kind of awesome and kind of terrible, sometimes on the same afternoon. Part of what I’m still learning is not to beat myself up when my brain does exactly what it’s wired to do.
Open Time Without a Deadline Is Not Failing
And if I had to guess, you’re probably someone with big goals and a long list of things you want to accomplish. The clients matter to you. The community matters to you. There are ideas sitting in the back of your head that haven’t had room to breathe yet.
Stopping doesn’t come naturally because open space without a deadline feels a little like failing, even when it isn’t.
If you want to really challenge yourself, block some time with nothing in it and see what happens. Because you can’t pour something new into a space that’s already full. The ideas, the clarity, the next right thing, they’re out there. Sometimes the only thing standing between you and them is a very full closet.
