While everyone was busy copying Taylor’s mint-green aesthetic, I did something different. I listened to the entire “New Heights” podcast. Not for the marketing tips. Not for the “strategies.” But for the real shit. The stuff that actually matters when you’re building something that lasts. And what I heard was a masterclass in everything the gurus get wrong. Here’s what Taylor Swift actually said about building a business (and why it’s the opposite of everything you’ve been taught): 1. On Owning Your Work: When they asked about buying back her masters, she didn’t talk about ROI or investment strategies. She…
What Taylor Did That Every Guru Said Would Ruin Her You know what pisses me off the most about the Taylor Swift circus? It’s not the brands pretending to be fans. It’s not even the gurus selling “Swift-inspired marketing strategies” for $497. It’s that you watched it happen and thought, “Why can’t I have that?” And then you immediately started beating yourself up for not being able to figure out how to get it. Here’s the truth they don’t want you to know: You’re not failing because you’re not good enough. You’re failing because you’re playing a rigged game. The…
So what happened after Taylor’s announcement? Every brand with a social media manager scrambled to slap mint green on their logos. Quote her lyrics. Pretend they’d been Swifties all along. You probably thought it was brilliant marketing. Quick! Clever! On-trend! I thought it was gross. Because while everyone was applauding their “genius,” I saw what they really were: vultures circling. They saw an army of loyal people with their wallets open, and they wanted in. They wanted to siphon off some of that unwavering devotion without doing any of the work to earn it. It’s the same energy as that…
The mint-green explosion you can’t ignore You saw it, didn’t you? The mint-green explosion. The countdown that had the entire world holding its breath at 12:12 pm ET on August 12. TS12. Life of a Showgirl. It practically broke the internet. But here’s what everyone missed while they were busy analyzing her “marketing genius.” This wasn’t marketing. This was love in action. From London to Tokyo, Sydney to São Paulo, millions of people didn’t just buy an album announcement. They experienced pure joy. They felt seen. They felt like they belonged to something bigger than themselves. Those weren’t customers. Those…
ChatGPT 5.0 is here. Yippee. Cue the stampede of “must-watch” webinars, $997 bootcamps, and 23-minute YouTube breakdowns on the “hidden features you can’t afford to ignore.” Translation: Another round of tech-drunk hype designed to make you feel late to a party you never RSVP’d to. Here’s the truth: If your business sucked yesterday, ChatGPT 5.0 won’t save it. If your business worked yesterday, ChatGPT 5.0 won’t suddenly make it obsolete. What it will do? Distract the hell out of you if you let it. Steal hours you should be spending talking to actual customers. Convince you to rebuild systems that…
Well, that’s ironic. I sent you an email about how perfectionism is just fear in a pantsuit… and then dropped the wrong link. Here’s the correct waitlist page for The ROAD Method: https://www.postroadmarketing.com/road-method-waitlist If you already tried to sign up and got blocked—my bad. You’re good to go now. And if you didn’t open that last email yet, here’s the short version: You’ve probably got something 80% done and 0% launched. The ROAD Method is how we fix that—together. Only 5 spots. Doors open in October.
There’s a special kind of shame that comes from sitting on something brilliant for years—tweaking the page, fantasizing the launch, waiting for the perfect moment that never comes. That was Summer Camp. Back then, it was called The 3-Day Workshop. I wanted it to be in person. I pictured the full experience—cozy space, handwritten name tags, real momentum. But I couldn’t land on the name. I couldn’t lock in the logistics. So I delayed. Built it. Branded it. Polished it until I couldn’t look at it. Then buried it in “not yet.” The lie was dressed up like logic: “It’s…
This type of post makes me mad because it pretends to be generous. But it’s just another funnel strategy – a polished version of the same old bro marketing. You watch a Reel. Click on the profile and see they have 473,693 followers. Clearly, they know what they’re talking about, so you watch another. Now they’re in your feed every day. And then you see the post: “If I had to start over, here’s exactly what I’d do…” Define your brand in one sentence Pick one content format to master Create a recurring series Post consistently 2–3x/week Remix your top…
Let me tell you what this email isn’t going to be. It isn’t going to be polished. It isn’t going to include a brilliant CTA. It isn’t going to pretend everything’s in flow. Because it’s not. This week, I had four morning appointments that pulled me out of the house, which meant four late starts and a lot of juggling to make the rest of the day work. I’ve been building a new lead magnet for a client. I’ve done discovery calls, applied for programs, followed up, networked, soccer practice – all of it. Technically, I got a lot done.…
Forget original. Be repeatable. You ever look at your content folder and think, “I’ve already said this… what am I supposed to post now?” You’ve written strong posts. Told stories that mattered. Shared things that made someone pause, nod, or reply. And yet, as soon as you hit “publish” you’re right back at square one. “What am I going to post now?” Here’s the part no one tells you: Only 2–4% of your audience even saw it the first time. And of the people who did see it? Most won’t remember. Repetition won’t make you boring. It makes you recognizable.…
You don’t want a strategy. You want certainty If you’re anything like most of the business owners I work with, you’ve probably said it too: “I just need a better strategy.” Something official. Something smart. A real plan. A real system. One of those polished, professional strategies that finally pulls it all together. And let’s be honest—that thought feels good. It feels hopeful. Organised. Like the fog might finally lift if you could just find the right thing. That’s what one client thought too. They had a big sales goal, $2,740 a day, and were seriously considering a high-ticket ad…
There’s a lot happening in the world right now. I feel it too. And I know—you might be thinking: “Is this really the time to invest in marketing?” Because when things feel uncertain, it’s easy to start questioning everything. You’re watching people cut back. You’re seeing slower engagement. You’re wondering if your audience is even paying attention. But here’s the truth: They are. They’re not gone. They’re just more focused. They’re asking: “Is this what I need right now?” “Will this make things easier, clearer, better?” “Do I trust this person to help me move forward?” And that’s why your…
The post that sounded great… but went nowhere You sit down to write your Instagram caption. Maybe you use AI, maybe you tweak a few words here and there. You read it back and think, Wow, I sound really smart. You post it. You wait. No comments. A couple hours later, your friend leaves a heart. That’s nice. You check again—still nothing. The views are low. No real likes. No real engagement. No sales. You think, But that was so good. I hate to be the one to tell you this, but your content is boring. Not because your business…
I see you. Every time you join a new program or commit to a big idea, you dive in with the best intentions. You grab a fresh notebook, pick out the perfect pen, and maybe even colour-code some Post-it notes. It feels like a fresh start—like this time, it’s all going to fall into place. And honestly? I get it. I love a good set of stationery too. Planning is safe, but it’s not enough But here’s what I’ve learned: planning is safe. It feels good to map things out, to make everything look just right. But planning alone doesn’t…
You know your business is great. Your offers are solid, your clients love you, and you know your work makes a difference. But when it comes to marketing—showing up on social media consistently, figuring out what to post, making sure people actually see your brilliance—it can feel like an endless, exhausting cycle. If you’re being honest, there’s a constant pressure weighing on you. You’re showing up, but it feels like you’re shouting into the void. You second-guess every post, wondering if anyone is actually paying attention. You see others making it look easy and wonder why it feels so overwhelming…
No More “New Year, New You” – You’re Already Enough January arrives like a spotlight. A new year. A clean slate. A fresh start. It sounds inspiring—at first. But then, the pressure creeps in. “Am I doing enough? Should I be further along by now? What if this year is just like the last?” Let’s get one thing straight: You don’t need a new year to prove yourself. You don’t need to erase the past to create something powerful moving forward. Because you’re not starting over. You’re building on everything you’ve already done—every late-night brainstorm, every lesson learned, every time…
Running a Business Solo: The Challenge Running a business solo means you’re doing it all—serving clients, creating content, managing tech, and handling every decision in between. It’s no surprise that it can feel scattered and exhausting. What if you could get a little breathing room? What if the tools you’re already using actually reduced your workload? Meet ChatGPT Tasks: Your Quiet, Reliable Assistant There’s a feature inside ChatGPT that can help. It’s called Tasks (available with ChatGPT Plus), and it works like a quiet, reliable assistant that helps with the repetitive parts of your business—without needing reminders or direction every…
You’re scrolling through your social media feed, and there it is again – another post from your competitor showing their latest success. Their bright pictures, glowing customer reviews, and cool new products make you feel a tight knot of envy in your stomach. “Why isn’t that me?” you wonder, your mind swirling with frustration and self-doubt. You can almost hear the buzz of their busy business, see the flood of customers, and feel the weight of their popularity pressing down on you. But what if, instead of feeling jealous, you started to admire them? Picture this: Instead of a sinking…
I get it—you’re an overachiever who doesn’t want to look stupid. You might worry that trying something new and failing will make you look unprofessional or inexperienced. But here’s the thing: if you want to be found by new customers, you need to experiment and put yourself out there. A saying I recently heard and really related to is, “Shit makes everything grow,” and I got thinking how true that is. Whether you’re growing a garden or a business, shit will help you grow! Think about it this way: Fertilizer in the Garden: Just like how compost helps plants…
I recently led a “How to Create a Clear Marketing Message” workshop for the Women in Business NB Entrepreneurship 101 program. This two-hour session was designed to help women clarify their messaging and focus on positioning everything towards their customers. The workshop went wonderfully. The participants were highly engaged, asking insightful questions, and experiencing significant “Aha!” moments. At the end of their program, each trainer received feedback, and while mine was overwhelmingly positive, there was one comment that caught me off guard. The comment stated: “This workshop was mainly concentrating on end customer. Would help to have marketing B2B based…
Every day feels like a battle. You work hard, create content, run ads, but nothing seems to connect. You worry that you’re not reaching the right people. This constant doubt is draining and frustrating. You see other businesses thriving and can’t help but wonder, “What are they doing that I’m not?” Each failed campaign feels like a personal failure, making you feel even more isolated and unsure. You want to connect with your audience, but it feels like you’re missing the mark. Without clear guidance, your marketing feels like throwing spaghetti at the wall, hoping something will stick. The fear…
As a small business owner, you wear many hats, and marketing might not be your favourite one. You might feel like you’re always playing catch-up with the latest social media algorithms or email marketing best practices. It’s not just about keeping up with trends; it’s about feeling confident in your marketing efforts. You value authenticity and community, and you don’t want your business to come off as pushy or salesy. You want your marketing to feel genuine and aligned with your values. If you’re a woman who feels overwhelmed by marketing, you’re not alone. The world of marketing can seem…
Most people overcomplicate marketing. Especially when they rush into convincing their followers how great they are and sharing their story. So, here’s Marketing 101: Step 1: Care About Your Audience Before you start marketing, think about your audience. Understand what they feel and what they want. This is the first step to good marketing. Step 2: Tell Stories Your Customers Can Relate To Tell stories that your customers can see themselves in. They don’t really care about your business; they just want you to solve a problem for them. Stories create strong feelings and help people remember your brand. Step 3: Be…
I recently had a reader reach out, struggling with how to reach an audience who doesn’t even know her product/service exists. She runs a 3D printing business, so this week, we’re going to help her out! Why It Matters: Learning to reach customers who aren’t looking for what you offer can bring new opportunities, boost brand awareness, and increase sales without facing direct competition. Why It’s Tricky: Many struggle with this because they: Don’t know unique ways to market. Fear trying new marketing methods. Unsure how to tell customers about their product/service. Find it hard to interest a specific group.…
I have been interested in entrepreneurship for a long time. And over the past 12 years, I have come across a lot of strong opinions about entrepreneurship that, at first I agreed with, and then the more I learned and educated myself the more I disagreed with. Until eventually, I reached a point where I felt like the only reason these beliefs had become mainstream and commonly accepted was because “a lot of other people” agreed with them too. So, I have some controversial opinions I’d like to share on entrepreneurship after countless hours immersing myself in the subject: Your…
The world’s most valuable skill is copywriting. Unfortunately, the constant need to prove themselves keeps many from ever mastering it. They spend hours (and usually a ton of money) trying to learn traditional marketing methods, all the while failing to realize the world has changed. The traditional way of marketing isn’t relevant anymore—because now, in order to be successful, you have to connect authentically and emotionally with your audience. I know, because I wasted years and thousands of dollars trying to learn this myself. But, my loss is your gain. Here are 5 powerful copywriting frameworks that will save you…
Ever found yourself stuck in a rut, waiting for a lightning bolt of inspiration to strike? As an online marketer, I’ve come to understand some of the common challenges that women face in creating content. One that stands out is the tendency to wait for the elusive ‘perfect’ content idea. Many women trying to grow their audience find themselves in a holding pattern, waiting for a new, game-changing idea. They believe that only a revolutionary idea can make a difference, and in doing so, they overlook many of the opportunities that lie within their grasp. The real obstacle isn’t the…
Having a solid digital presence starts with your website—it’s the foundation. People might hear about you through friends or social media, but they visit your website for the full story. They’re looking for solutions, and your site should provide them. Despite this, many visitors leave websites within the first 10 to 20 seconds. But if they immediately see what they’re looking for, they’re likely to stay and explore. The first thing visitors notice is what’s above the fold. This term, borrowed from newspapers, refers to the content visible before scrolling. Here are three tips to improve this critical area: 1.…
Content marketing is more than just creating and sharing content. It’s about creating value and building relationships with your ideal clients. A lot of businesses focus on just “getting something up” rather than posting something awesome. They think people will start buying if they just talk about how great they are. But, honestly, that’s not how it works. You might hear some folks say “Just copy your competitors,” “Buy this template,” or even “The algorithm’s changed, jump ship to a new platform.” To get more customers, you need to solve more problems So, here’s the real deal on how to…
As a female entrepreneur, how you write about your business can make a big difference. Your words can attract people, build trust, and encourage them to buy. But sometimes, mistakes in writing can get in the way. Let’s look at some common writing mistakes and how you can fix them right now to connect better with your audience. 1. Tell a Story Mistake: Talking too much about product details and not enough about people. What to Do Now: Share a story about someone who used your product and loved it. If you sell skincare products, tell a story about…
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