If customers don't understand the problem your business solves and how it improves their lives, they won't buy, and it doesn't matter how many followers you have.
SPOILER ALERT: Standing out on social media doesn't have to involve dancing or lip-syncing
Growing online isn't about following the latest marketing trends. It's about being able to use the right language to create connections and invite people into your story
I'm guiding 6 female business owners through a comprehensive, four-month mastermind, so you finally know what to say on social media, in your emails, and on your website.
Having a repeatable framework will save you time, money and frustration. And you'll be able to attract new leads, close more sales and finally get real results from your social media efforts.
This is the exact process I used to grow my business 254.3% in a year
Strategy for growth
Remove the guesswork and simplify what you need to focus on
Use this same system every time you want to launch a new product/service
The ability to test your marketing in real-time and receive instant feedback
You can follow all the latest marketing trends and still not see growth.
The problem with trends is they are constantly changing. It's time to create a repeatable system that delivers results so you can stop second-guessing yourself.
Along with Full Access to the StoryBrand Two-Day Livestream, You'll Get:
Attend the Two Day StoryBrand workshop and get live, small group coaching from me. Your two-day pass includes:
- Access to keynotes from Donald Miller and Dr. JJ Peterson
- Virtual coaching sessions throughout the workshop from Erica
- Digital workbooks and PDF's
- Replay sent to your inbox 48 hours after event completion — available to watch for 2 weeks!
(This is where you'd be left on your own if you only signed up for the livestream.)
The week after the Livestream, you'll have a 60 minute 1:1 private coaching call with Erica, so you feel 100% confident you nailed your messaging.
Lead Magnet Design
We’ll have two 90-minute group calls. On the first call, we’ll use the messaging you created in month one to create a new lead magnet for the beginning of your sales funnel.
The second call is for Q & A.
You’ll also get a one-hour 1:1 call with Erica to work through any specific challenges you’re having around developing your lead magnet.
Sales Page Design
We’ll have two 90-minute group calls. On the first call, we’ll use the messaging you created in month one to create a new highly converting sales page to sell your offer. The second call is for Q & A.
You’ll also get a one-hour 1:1 call with Erica to work through any specific challenges you’re having around writing the copy for your sales page.
Nurture Email Sequence
We’ll have two 90-minute group calls. On the first, we’ll use the messaging you created in month one to create an automated nurture series of emails to sell your offer. The second call is for Q & A and completion.
You’ll also get a one-hour 1:1 call with Erica to work through any specific challenges you’re having around writing your nurture sequence.
I'm Erica Waddell, your Mastermind Guide
As a small business owner, you're wearing many hats inside your business, if not all of them. And social media takes up a lot of your time.
Every day, people post on social media, hoping to create that one post that goes viral and blows up their business.
I know how discouraging it can feel posting content that doesn't move the needle- it's hard to know what to say. Add on the constant algorithm changes and new platforms popping up it's overwhelming.
As a StoryBrand Guide & Facebook certified Digital Marketing Associate, I can help you implement a proven system, so you know what to say to get results. The best part is you can repeat the process, again and again, no matter what the latest trend or algorithm change is.
In this comprehensive Mastermind you will go from frustrated to having a repeatable system that delivers results
This investment includes
- Access to StoryBrand Live 2-Day Workshop (value: $2995 USD)
- Monthly Masterclasses- two 90 minute group calls in months two, three and four (value: $3600)
- Private 1:1 call with Erica each month (value: $1200)
- Workbook, PDF's, Brand Messaging Guide and real-life examples (value: $650)
- Four Months of Feedback and Peer Support in a Private Facebook community (value: $1000)
TOTAL VALUE: $9443.50 CAD
EARLY BIRD PRICING: $4200 CAD
What clients say about Erica…
Before I started working with Erica, my message was all over the place. I was so worried about following trends instead of focusing on what my business actually offered.
While I started working with Erica through her “Simple Facebook Marketing Academy” course, we now work one on one to create a clear message for my website, e-mail campaigns and social media marketing. Erica goes above and beyond for her clients and encourages you every step of the way.
This lady knows all the things. I cannot stress that enough. She has endless ideas to share and is more than just a marketing coach. Don’t waste another minute trying to figure everything out yourself. Get a clear message with someone who cares about you and your business.
I was struggling with how to articulate exactly what it is I do and who I serve. People "got it" if I had time to chat with them and explain it, but I didn't always have time for that.
Erica was absolutely BRILLIANT at taking my big dreamy, vague answers and distilling them down to something so clear and concise. Erica is the logic and practicality to my big dreamer/whimsy.
It blew me away when Erica delivered my brand script after asking what seemed like simple questions and a chat with a girlfriend. I was certain I hadn't given her enough to work with.
The icing on the cake was the comments I got about the shift not only in my biz but also in me! I was walking taller and more confidently.