Custom 3-Day Workshop to
Align Your Online Marketing

Get your marketing in order over the weekend with our personalized approach


High-Converting Website

Captivating Copy

Tailored Strategies

Your Marketing Needs A Storytelling Framework


Are you feeling overwhelmed by the constantly changing world of marketing? Do you find yourself struggling to keep up with the latest trends and algorithms? If so, you're not alone. 

Marketing can feel like a never-ending task, and without the right framework, it's easy to get lost in a sea of content that doesn't resonate with your target audience. 

But don't worry, we're here to help! Our 3-Day Workshop provides you with a framework that you can apply to any platform, so you can create compelling copy that captures the attention of your audience. 

We'll teach you the art of storytelling and how to craft a brand message that resonates with your customers on a deep level. After all, every purchase is based on the story we tell ourselves about our lives. 

By creating a clear and compelling story for your business, you'll be able to connect with your audience on a personal level and increase your sales


Don't Just Take Our Word For It!

Byers Boutique loves working with Erica Waddell founder of Post Road Marketing

Simplify Your Marketing Strategy: A 3-Day Workshop to Get You on the Right Track


This immersive collaborative space will give you real-time feedback from like-minded entrepreneurs, allowing you to test your message and enhance your marketing strategy.

Attending a 3 day workshop to increase website sales

Get Clear On Your Messaging

Struggling with what to say about your business? Have you been putting out content but not getting the results you want? We've got you covered!

On Day 1, we'll help you switch up how you talk about your business in a way that truly resonates with your target audience and increases the chances of them making a purchase.

We'll work with you to clarify your brand messaging and ensure customers understand what sets you apart. By the end of the day, you'll have a custom brand message and a clear direction for your website, email and social media content.

Build Your Lead Magnet

Do you struggle to attract leads? Not everyone is ready to buy on the first interaction, so we want to help you create a system that will entice potential customers to share their email address with you.

On Day 2, we'll work with you to build a lead magnet that provides value to your target audience and encourages them to hand over their contact information.

We'll help you identify the topics your customers care most about and structure your lead magnet appropriately, whether it's a checklist, eBook, or video series. By the end of the day, you'll have a custom lead magnet that's tailored to your business needs and brand message.

Leave with a custom marketing strategy that drives conversions

Write Your Email Sequences

Are you underestimating the power of email marketing? Social media is great for building brand awareness, but your email list is where you'll make the majority of your sales.

On Day 3, we'll work with you to create a follow-up email sequence that supports your lead magnet and drives conversions.

We'll show you how to craft engaging email content that creates a sense of reciprocity, positions you as an expert, and ultimately increases sales (if done properly). By the end of the day, you'll have a custom email sequence that nurtures your leads and encourages them to take action.


Create More Content Faster With AI


We know that three days of customized marketing workshops might sound like a lot of hard work, but we've got a secret weapon that ensures it's a breeze. We use cutting-edge AI technology to streamline the process of creating compelling copy that sounds like you and resonates with your target audience. 

With our AI-powered tools, you'll be able to create social media posts, email copy, and other marketing materials faster than ever before, allowing you to spend more time building your business and less time worrying about content creation. 

Plus, our AI technology is easy and fun to use, meaning you'll be able to get creative and let your personality shine through in your marketing materials. Say goodbye to writer's block and hello to more effective marketing with our AI tools!


Overcome Marketing Overwhelm: Our Marketing Workshops Will Guide you Every Step Of The Way!




  • Get a customized brand message
  • Rewrite your home page or sales page copy
  • Create a custom lead magnet or opt-in
  • And set up a basic sales funnel. 
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  • Everything in the Essential package
  • PLUS a 90-min virtual meeting to answer additional questions. We want to ensure that you have the support & resources you need to implement
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  • Everything in the Essential package
  • ADDITIONAL 10 weeks of personalized 1:1 coaching, with a 60-minute call each week to discuss your specific marketing concerns. 
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Marketing That Takes You Places


At Post Road Marketing, we understand that when it comes to investing time, energy, and money in marketing, you want to feel confident that you're making the right decisions.

Our founder, Erica Waddell, is a trusted marketing expert with years of experience helping small businesses succeed.

As a StoryBrand Guide, she brings a unique perspective to marketing that focuses on creating clear and compelling messaging that resonates with your ideal audience.

Erica's passion for continued learning and staying up-to-date with the latest marketing trends ensures that our clients have access to the most cutting-edge strategies and tactics.

We believe in sharing our knowledge and empowering our clients to take their marketing efforts to new heights.

When you join us for our upcoming workshop, you can trust that you'll receive the right content and expert guidance to make informed decisions, and achieve your marketing goals.


Our Customers Say It Best...

Byers Boutique loves working with Erica Waddell founder of Post Road Marketing

All You Need to Know